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job description
· as a member of hp's enterprise business influence marketing team, this role is responsible for developing hp enterprise business japan pr strategy, managing reactive meida issues and driving proactive media (traditional and digital) relations campiagns to support hp's strategic growth initiatives.
· 6 - 8 years of related experience
· strong news sense and ability to package ideas into stories for press
· ability to effectively use social media and execute digital media strategies highly regarded
· ability to work cross-organizationally; strong research and analytical skills
· self-starter; able to work effectively without close supervision; strong planning capability
· good understanding of enterprise technology concepts. events and stories for japan media; draft local pr materials when appropriate
· advise and prepare senior manaegment for interaction with media
· leverage customer win/ analyst testimonial channels to create credibility in the media
· use social media tools to reach unstructured influencers in the digital media space
· developing & implement key strategies, analysts and industry leaders
· provide media and spokesperson training for key execs and sales leadership as needed
· recognized as an authority and thought leader on pr matters, otehr deliverables for spokespeople
· drvie pr plan measurement and success metircs; drive communciations to other key consttiuents wihtin hp
· funcitonal and bugdet management
· cultviate and maitnain relatinoships with top media, communciation pilalrs
· parnter with a pr agnecy to maxmiize effectvieness of pr campaigns and delvier conssitent resluts
· localize global and regional pr materials for the communication of corporate news, messaging, and frequently called upon to handle sensitive issues or relationships
qualifications
· graduate degree or equivalent experience required
· outstanding communications and writing skills in japanese and english is essential
· existing relationships with key business press contacts, q&as.
· communicate effectively with senior management and collaborate across multiple business groups and marketing functions within hp.
specific duties include:
· work extensively with the region and worldwide teams to roll out high visibility pr campaigns.
· proven ability to effectively use social media and execute digital media strategies is a plus.
· engage with hp japan management team to understand local business priorities and align initiatives with the global and regional enterprise biz. hp enterprise business japan / hp eb??????? (????&???????????)
location: japan-tokyo
other locations:
manager, media and analyst relations, asia pacific and japan, hp enterprise business, media and analyst relations, hp enterprise business japan
position is based in japan and reports to the director, media & analyst relations, manager.serve as a primary contact for key business press for company news.
· program manage the ar and pr plan, taking guidance from apj regional office
· manage hp news and influence press coverage of hp enterprise business.

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