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title: ?????????
education and experience required:
. inclduing offering markteing, 5 years marketing experience, channel marketing and partner marketing
, segment marketing.perform marketing operations activities as needed, e.ihv???????????????????????
, isv.knowledge of advertising/ direct marketing/research vendor practices and procedures
. 5????it???????????????
. strong project and budget management skills
. ??????????????????????
. ??hp????????????
. ??????????roi??????????????????
. ability to interface effectively with multiple levels of management and functional disciplines
. trcak/report and may define program/campaign metircs/ goals/benchmarks
. assist sales with development of sales training materials
. ??????/?????????????bu???????????????????
. practices, knowledge of marketing principles, tactics and tools
.???????????????(???????)
. ????????????????????????????
. devleop/execute/evaluate marketing straetgies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
??????
. excellent written/oral communications
. partner and account-based marketing
, knowledge of offering, segment.strong analytical skills
. ability to manage and influence virtual teams
. manage/monitor delivery of pre-determined messaging/content
. offering categories and hp offerings/strategy
, understanding of the industry.marketing manager / ???????????????(??????????????/??????????????????)
location: japan-tokyo
other locations:
??????
. develop/communicate closed-loop post-analyses for marketing programs and identify/execute indicated actions
. sales and/or channel experience a plus
knowledge and skills required:
, agency.hp ?????? & ???????????????????????????
. strong interpersonal skills
. ????????????????
. strong influencing skills
critical competencies to drive business results:
marketing effectiveness
understands the financial impact of marketing (including reutrn on marketing invetsment (romi)
cusotmer-speicfic propoistions
uess insgiht to develop cutsom proudct and serivce propoistions for key segemnts
roi trakcing & repotring
estalbishes initaitive-reltaed metrics and measuerment strategies to track reutrn on investment (roi) and measurably validate the success of marketing programs and use of marketing development funds (mdf) resources
marketing basics
understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
marketing resources
uses hp and industry marketing resources expertly to access and apply relevant data or information in development or decision making
hp marketing strategy
understands and effectively integrates hp's strategic marketing direction with task-oriented goals and initiatives
customer insight marketing
generates and applies actionable insights to build competitive advantage
hp marketing partners
understands hp's marketing partners and their specific contribution to achieving hp's marketing goals
change management
develops methods for supporting innovation and change across the organization
problem solving
approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution. develop and secure approval for go to market (gtm) plans and budgets
. ???????????
. po/accrual management, g, siebel marketing resource management (mrm)/customer relationship management (crm), collateral fulfillment
.cross-organizational teams and agencies in the development and execution of gtm plans and budgets
, direct cross-functional.execute/monitor pre-determined customer segmentation strategies and experience plans
. strong negotiating skills
. business analyst (ba) or bachelor of science (bs) in marketing or related field; master of business administration (mba) preferred
.

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